UNIT 1,SAlESMANSHIP

IMPORTANT TO PRODUCERS :

Producers, on the other hand create goods and services to meet consumer demands. They are the backbone of the supply side of the market. Consumers and Producers are interconnected in a symbiotic relationship that ultimately influences the direction that any economy will go.

IMPORTANT TO CUSTOMER:

Regardless of what industry you're in or what kinds of products and services you sell, your customer is the most important part of your business. Without the customer, you don't see any sales. As a result, they are a critical factor when developing your marketing messaging and strategy.

IMPORTANT TO SALESMAN:

Salesman helps the consumers in making the right decision and proper selection of the products which they want to buy. Salesmanship increases the rate of turnover, and hence reduces unsold stock. As such it minimizes the economic stagnation.

IMPORTANT TO GOVERNMENT:

Governments regulate businesses to ensure their activities comply with laws and regulations and protect consumers from unfair practices. They also provide financial assistance, tax incentives and subsidies to companies to encourage investment and stimulate economic development.

IMPORTANT TO SOCIETY:

Marketing helps in increasing national income: Marketing activities help in more production of goods and services and increase in sales. It also improves earning capacity of people due to employment opportunities. The net effect of marketing efforts is thus increase in per capita income as well as national income.

DIRECT DISTRIBUTION:

A direct channel of distribution. Is one where a company sells directly to the end consumer. For instance, an athletic apparel company who manufactures sports shoes and sells them through an e-commerce website or at their own retail store is employing a direct channel of distribution.

For example, a brewery that brews its own beer and sells it to customers at its own brick-and-mortar location employs a direct channel of distribution. The seller delivers the product or service directly to customers.

INDIRECT DISTRIBUTION:

Indirect: Manufacturer → Wholesaler → Retailer → Consumer

A wholesaler is a business that purchases products in bulk and sells them to retailers in bulk. Since they benefit from economies of scale, they can profit by selling to various retailers at a slightly higher price than the manufacturer.

HYBRID DISTRIBUTION:

Three-Level Channel

The three intermediaries involved are Agent Distribution, Wholesalers, and Retailers. It is usually used when the goods are distributed across the country and for that different distributors are appointed for different areas.

MANUFACTURER TO WHOLESELLER :

The main difference between a manufacturer and a wholesaler is that manufacturers create goods from raw materials, while wholesalers buy products from manufacturers in bulk and resell them to retailers. Manufacturers are responsible for producing enough products to meet customer demand.

WHOLESELLER TO RETAILER :

In simple words, a wholesaler buys the product in bulk from the manufacturer and sell it to the retailer, who then sells it to the end-users. Wholesaler's main aim is to sell goods to businesses or retailers and they sell it further.

RETAILER TO CUSTOMER:

The most important service of a retailer to consumers is to maintain regular availability of various products produced by different manufacturers. Q. Producers and retailers of goods and services do not exploit consumers.

CREATING  AND MAINTAINING DEMAND:

Demand creation relies heavily on marketing and brand advertising efforts to educate and persuade potential customers. Demand capture focuses more on logistics, distribution, and sales strategies to ensure products are available and easily accessible to interested customers.

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